Angels with halos7/12/2023 ![]() ![]() Roberts explains: “Maximizer’s UDFs are additional fields that allow the client to mould the Maximizer system into each individual client’s business needs and unique business environment, rather than using only the normal system fields which are more generic. “In this regard, Maximizer’s CRM offering allows for full data segmentation by utilising the user defined fields (UDF) system, and providing detailed reports on CBN’s customer engagements.” It was also imperative that all processes were managed according to the implementation of the Protection of Personal Information (POPI) Act. Camsoft Solutions and Maximizer assist with CBN’s digital transformationĭunbar clarifies: “During and following our digital transformation, Maximizer’s CRM solutions assisted with an understanding of how CBN’s clients engage with its platforms as well as helping them to manage their subscriptions on the digital platforms. Robin Dunbar, senior publisher at CBN, notes that with such a wide variety of vertical industries to cover, it is important for CBN to know that it is operating in a systematic and organised manner at all times. Camsoft Solutions played an integral role in assisting with this changeover. The publication changed to a digital-only offering in March 2020 and today provides its clients with four digital platforms, including the CBN digital publication, the website, daily email newsletter and social media platforms. ![]() Our client in particular notes the ease of use of Maximizer’s software.” From monthly print newspaper to exclusively digital publishingĬBN was founded in 1980 as an A3 monthly print publication newspaper, which provided insightful editorial content on economic growth, development and business opportunities, predominantly in and around the Western Cape, although with a national distribution footprint. “Over two decades after our business partnership with CBN first began, Camsoft Solutions is still servicing them. Together, our CRM solutions and support provide the business intelligence and profiling that allows our clients to benefit from a 360-degree view of their customers, and to stay on top of systems and processes accordingly. ![]() This is according to Nelia Roberts, Camsoft Solutions CRM sales and training, who clarifies: “As a provider of customer relationship management (CRM) software, Camsoft Solutions has partnered with world-leading OEM software supplier, Maximizer. ![]()
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